Frank Buckler, PhD.
„MASTER OF AI-BASED DECISION-MAKING“
– Thomas Barta, Bestselling Author
Frank is one of world’s leading experts in success driver research. He is founder of SUCCESS DRIVERS – a provider of analytics-based marketing solutions and consults leading brands around the world from Audi, Deutsche Bank, L’Oreal, Metlife, P&G, SONOS, T-Mobile to Unilever.
The company is well known for leveraging a self-learning, AI-based methodology developed by Frank to gain cause-effect insights out of data.
Frank developed in the 1990 a stock market prediction system based on neural networks still operational today. He run his AI on soccer tracking data for Red Bull Leipzig. 2 years later, the team improved from 2nd German league to European champions league.
Frank published the book “The End of the KPI-Illusion” and his work was the basis of the world bestseller “12 Powers of Marketing Leaders”
TOPIC 1: The DNA of Successful Advertising – AI revealed
TOPIC 2: Power-Turnaround with Collective Intelligence
TOPIC 3: The Digitalization of Strategic Decision Making
VOICES OF EVENT MANAGERS
Frank is an engaging, thought-provoking presenter. He truly inspired at our biggest global event of the year and was one of the highest rated speakers.
Danika Smit., Global Events Specialist, ESOMAR
Frank delivered a keynote address at … INFORMS conference with more than 5,000 participants… like no others, he combines visionary thinking in strategic decision making with depth, clarity, and enthusiasm.
Asil Oztekin., Chair-Elect, INFORMS
Frank managed to captivate the audience with his unique approach and fantastic case studies, which gave the audience real insights into machine learning.
Stewart Tippler, Event Manager, Insight Show
The End of the KPI-Illusion: Better margin, more sales, higher efficiency thru causal machine learning
A translation of the German bestselling book.
Published or contributed to six other books, e.g.
Neural Networks in Marketing Management,
2001 and 2003 (2nd edition) – Spinger/Gabler