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“… Beside the valuable insights that the modeling delivered, our team was particularly impressed with Success Drivers ability to easily communicate complex concepts and insights.”Nisha Yadav | AVP, Head of Global Brand Insights| MetLife
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Success Drivers is the only institute I know of that is equipped with the right expertise and methodology to help us explore such useful insights.Marc Güntermann, Head of Service Development After Sales, AUDI AG
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Success Drivers provided us the confidence to advise our business partners on the most effective and efficient means for sustaining our brand momentum.David Feick, Ph.D. Director
Consumer Insights, T-Mobile USA -
We decided to use Success Drivers for Marketing spend optimization because it has the only method able to account for the inherent interactions and nonlinearities.Daniel Kohlstaedt, Manager, Global Marketing Effectiveness, SOLVAY Pharma
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Success Drivers helped us to focus our communication on few key elements. …I was impressed how the team delivered …reliable, easily understandable results …Christiane Mougey, Managing Director SkinCeuticals, L’OREAL
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“Success Drivers used its exceptional methodical competency to strongly improve the validity of our loyalty models. We very much value his ability to customize his unique Neusrel software to fit our specific needs”Andrea Schindler, Head of Market Research, Deutsche Telekom AG, Europe
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“Success Drivers software were able to discover new customer needs. The next real world experiment with changed products led indeed to better results. The higher predictive power, nonlinear and interaction capabilities really turn into value and impact – even compared to Bayesian Nets-based insights.”Zhiwu Liang, Senior Reseacher, R&D, Procter & Gamble
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“We have worked with Success Drivers on sales modeling projects in order understand ROI of our sales resources and displays in retail stores. They deliver an exceptional service and we fully recommend them.”Niklas Moe, Global FP&A Leader at Sonos, Inc.
We are Success Drivers, because we find Success Drivers.
WHAT WE DO
TOP SOLUTIONS
Generate Growth: BrandGrowth.AI
Adjust Marketing: Category.AI
Optimize Creatives: Creative.AI
Improve Media Mix & Planning: Mix.AI
Eliminate Reasons Not to Buy: RNB.AI
Improve Impact of Actions: Sales.AI
Optimize Price Points: Price.AI
TOP INDUSTRIES
Automotive
Consumer Electronics
CPG
Finance
Pharmaceuticals
Retail
Telecommunications
TOP METHODS
Conjoint Analysis
Econometric Modeling
Predictive Analytics
Small-Sample Regression
Structure Equation Modeling
Dimension Reduction
Powerful solutions evolve, when sound marketing and industry knowledge is combined with leading analytics and data science.
Our customers leverage proven solutions, which are combining exactly this – Analytics and Marketing Excellence. Our solution BrandGrowth.AI is a great example.
We also develop customized solution for our customers – always by leveraging the right analytical techniques. Here we mostly employ Key Driver Analysis tools such as Causal Machine Learning, Structural Equation Model, Econometric Modeling or Conjoint Analysis.
We also build predictive solutions. This ranges from churn predictions, dynamic pricing, bad dept detection, sales increasing A.I.-based instore music streams, to demand forecasting.
WHO WE ARE
We provide cutting marketing & commercial effectiveness solutions in strategy, marketing, pricing and sales.
We combine sound domain and industry knowledge with the latest techniques such as causal machine learning, and more traditional methods such as conjoint analysis, to find the key success drivers in each specific client case. We are based in Cologne, Germany and Santa Barbara, CA.
OUR TEAM
Frank Buckler, PhD
Founder and CEO
Founder and CEO
Frank Buckler, PhD –
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
René Weber, PhD
Head US Office
Head US Office
René Weber, PhD, MD. –
Head of our US office, data mining and communication research specialist (since 1995), ,cognitive neuroscientist (since 2008), accredited ARF neuromarketing expert and customer insight-expert.
Head of our US office, data mining and communication research specialist (since 1995), ,cognitive neuroscientist (since 2008), accredited ARF neuromarketing expert and customer insight-expert.
Steffen Schmidt, PhD
Head of Academic Licensing
Head of Academic Licensing
Steffen Schmidt, PhD. –
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Robert Schmidt
Data Processing
Data Processing
Robert Schmidt –
Data Processing Specialist
Heads our data preprocessing
activities and supports in modeling projects
Data Processing Specialist
Heads our data preprocessing
activities and supports in modeling projects
Stephan Schroeder, MA
Graphics, Reporting, Web
Graphics, Reporting, Web
Stephan Schröder, MA –
Responsible for all our corporate design, marketing CI and
project reports.
Handles all of our Online/Offline Media and Corporate Design.
Graeme Newell
Marketing Consultant
Marketing Consultant
Graeme Newell – Marketing Consultant
Leading expert in Emotional Marketing, manages a leading database of +60.000 commercials profiled with a content analysis system he developed
Kevin Heinevetter
Executive Assistant
Executive Assistant
Kevin Heinevetter –
Executive Assistant
Executive Assistant
Engaged in business development and
handles most desktop research projects
Verena Ehmanns
Accounting, Tax, Admin
Accounting, Tax, Admin
Verena Ehmanns –
Accounting, Tax and Legal Matters
Accounting, Tax and Legal Matters
Handles all accounting, tax and legal
management and related paperwork
Dominik Janzing, PhD
Causality Research Scientist
Causality Research Scientist
Dr. Dominik Janzing –
Causality Research Scientist
Causality Research Scientist
Leading expert in advanced causal data analysis,
15 years senior Scientist at MPI (Causality Group) and KIT
Team of 15 freelance consultants and analysts.
100% minimum 10 years industry experience, 65% with PhD.
We believe that it needs three things to develop and maintain powerful analytics-based marketing solutions:
- Experience: Our consultants and analysts have at least 10 years of relevant experience
- Excellence: Any supplier has some special expertise. Customers benefit if specialist suppliers team up in proven solution teams.
- Attitude: We see ourselves as “Marketing Engineers”. Scientists are looking for solutions that follow a true theory. Practitioners search for solutions that make sense. Engineers search for solutions that simply work and show real-life impacts.
PUBLICATIONS
Journals:
Books:
Whitepaper:
Whitepaper:
Articles:
Speeches
“Sound Research” – ESOMAR 2016
Frank Buckler speaks @ ESOMAR 20. Sep. 2016 / New Orleans
Frank Buckler @ Quirks Event NYC, 2017
Innovations in Key Driver Analysis: How Sonos and Others Boost Sales with Machine-Learned Insights
“Sound Insights” – a Teaser for Feick & Buckler’s Talk @ ARF Re!Think2016
How SONOS Boosted its Growth Trajectory by Leveraging Advanced Causal Analytics.
BLOG
Test all your prices at scalable costs Manufacturers and retailers have to manage hundreds or thousands of prices. Established price measurement methods such as conjoint are too expensive on this…
Invitation: We accept inquiries for participation of your brand until Feb 25 2018 For six product categories, our syndicated study ”Creative.AI“ in 2017 has revealed which creative techniques and emotional…
Creativity does not follow rules. Correct. However, if it wants to be successful, it needs clear guide rails - just as the creativity of architects is guided by the laws…
BrandGrowth.AI: A proven, evidence-based strategy for more growth of your brand In recent years neuroscience has provided the scientific proof. The result of human decisions can be detected in the…
CONTACT
Your contact
Rene Weber, Ph.D.
info@success-drivers.com
Phone: 805-308-9664
Adress in Santa Barbara / USA
5142 Hollister Avenue #43, Santa Barbara, CA 93111, USA
Sitemap
Imprint:
Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne
Germany
Sales tax identification number: DE294472150
commercial register: HRB 81034
CEO: Dr. Frank Buckler
info@success-drivers.com
Phone: +49 221 92 428 282
Fax: +49 221 92 428 289
Internet:
SCHRÖDER MEDIA–Webdesign Leipzig
Copyright
Success Drivers GmbH holds the copyright for any material, included translations, published at www.success-drivers.de . Copying or use of any objects published at www.success-drivers.com such as pictures, diagrams, sounds or texts in other electronic or printed publications is not permitted without approval.
