AI-Powered Insights: The Liberation From Spurious Correlations

- THE AI INSIGHTS LAB

Causal AI for Marketing
since 2014

Now Causal AI enters the
GARTNER Hype Cycle

TRUSTED BY AMAZING BRANDS

TRIPLE REVENUE WITH INSIGHTS

As the head of customer insights of this Mobile Carrier, David had everything sorted. UNTIL this rainy April morning in 2013…
John, the CEO, asked this billion-dollar question, but frustratingly David could not provide a proper answer – simply because all his vendors just offered similar out-of-the-box methodologies. Nobody seemed to be able to customize the cutting methods to solve HIS very problems.

David turned to its internal Data Science team, then to the local University, but they were not that specialized and did not accept the project until next year anyway.

Suddenly this email from David’s German peer Andreas landed in his inbox. “Speak with Frank from Success Drivers. They are an AI Insights Lab and helped me revolutionize Loyalty drivers as well as MMM”
The rest is history. David’s work shaped a marketing strategy, that multiplied the revenue of the company in the coming years and made his CEO the rockstar and legend of the industry.
Success Drivers MISSION is to create novel insights solutions that enable unimaginable insights possibilities for enterprises

TRACK RECORD

2001

a causal machine learning methodology designed to unearth hidden business success drivers / developed at

2014

a predictive AI-powered factor analysis / piloted for

2015

a causal marketing mix modeling approach / piloted for

2016

a predictive customer value-based segmentation method piloted for

2017

finding the DNA of successful ads in your domain / piloted for

2018

research price-profit-functions better and more cost-efficient than conjoint / piloted for

2018

finding CX drivers in unstructured customer feedback / piloted for

2019

real-time brand tracking by debiasing social listening with AI / piloted for

2020

active listening bot / piloted for

2021

Score.AI

making small sample scores more reliable / piloted for

THE REBIRTH OF CAUSALITY

It was a wonderful spring in 1999 when Professor Klaus-Peter Wiedmann met his Ph.D. candidate Frank Buckler.
Klaus-Peter jotted down something that looked like spaghetti and explained to Frank, “Neural Nets represent network like the cause and effects systems in marketing. There must be a way to use AI to help to find success drivers”.
After dozens of sleepless nights, Frank got the Eureka moment under the shower. His NEUSREL software went beta two years later, and his doctoral thesis earned “summa cum laude”.
Since then, Frank is advancing the approach, the software, and fire-testing it with the world’s most reputed brands.

Framework of Causal AI
Frank Buckler, PhD. @ University of Aachen, Lecture on Causality

TRUTH HIDES BEHIND FACTS

Our CORE BELIEFS Are

Causality

is the single most crucial assumption underlying ANY business decision. That’s why appropriate insights methods use causal analysis or frameworks.

Artificial Intelligence

is the core tech enabling the link between data and hidden truth

Collaboration

with other tech vendors enables us to offer the world best solutions

Context

gives data a meaning – the same way does data science need marketing science to drive impact.

SELECTED PUBLICATIONS

Book “The End of the KPI-Illusion”
Research Article Peer – Reviewed Scientific Paper on our methodology
Text book Causal Modeling (Structure Equation Modeling)
Feature Lead Article in AMAs magazine on our methodology.

WE HAVE GREAT CUSTOMERS

Dr Marc Guentermann

Marc Güntermann

"Success Drivers is the only institute I know of that is equipped with the right expertise and methodology to help us explore such useful insights."

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Nisha Yadav

“…Beside the valuable insights that the modeling delivered, our team was particularly impressed with Success Drivers ability to easily communicate complex concepts and insights.”

David_Feick

David Feick

"Success Drivers provided us the confidence to advise our business partners on the most effective and efficient means for sustaining our brand momentum."

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Andreas Schindler

“Success Drivers used its exceptional methodical competency to strongly improve the validity of our loyalty models. We very much value his ability to customize his unique Neusrel software to fit our specific needs”

Zhiwu Liang

Zhiwu Liang

“Success Drivers software were able to discover new customer needs. The next real world experiment with changed products led indeed to better results. The higher predictive power, nonlinear and interaction capabilities really turn into value and impact – even compared to Bayesian Nets-based insights.”

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Niklas Moe

“We have worked with Success Drivers on sales modeling projects in order understand ROI of our sales resources and displays in retail stores. They deliver an exceptional service and we fully recommend them.”

QUESTION?

Reach Out Directly To Frank

dr. Frank_Buckler

Dr. Frank Buckler

IMPRINT
Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne
Germany

Success Drivers GmbH holds the copyright for any material, included translations, published at www.success-drivers.de