The Liberation From Spurious Correlations.

Let AI help to identify most promising business actions. For CX, Advertising, Pricing and Brand Growth.

We are Success Drivers, because we find Success Drivers.



You discover hidden loyalty drivers. Just two inputs: one NPS and one open question.
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Evidence-based optimization of creative strategies and tactics
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Scalable price optimization: Precise pricing for a large number of products
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We are providing leading marketing solutions powered by causal AI. Besides the three standardized solutions above, we offer Brand.AI, Touchpoint.AI or Mix.AI.

We also develop in custom research projects individual solutions that uncover your ultimate business success drivers.

Vast amounts of data are collected today but rarely used. We stop this wastage and uncover hidden underlying causal structure with the objective to derive impactful actions. Just like T-Mobile did with us and then doubled revenue and got from losses to record profits. More in this case study.

Still, we believe in standardization. It enables to apply advanced AI-based causal analyses at scale. It makes it affordable and results simple and easy to understand.


Our clients see us as the leading authority in discovering business success drivers in strategy, marketing, pricing, and sales.

This advantage is grounded in our unmatched competence in causal machine learning and artificial intelligence. We combine sound domain and industry knowledge with the techniques from all disciplines – from traditional methods to AI. We serve reputed enterprises around the global with 2/3 of the revenue coming from clients in North America.

Frank Buckler, PhD
Founder and CEO
Frank Buckler, PhD
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
Graeme Newell
Marketing Consultant
Graeme Newell – Marketing Consultant

Leading expert in Emotional Marketing, manages a leading database of +60.000 commercials profiled with a content analysis system he developed

Steffen Schmidt, PhD
Head of Academic Licensing
Steffen Schmidt, PhD.
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Kevin Heinevetter
Executive Assistant
Kevin Heinevetter –
Executive Assistant

Engaged in business development and
handles most desktop research projects

Malkhaz Pertaia
Business Development
Malkhaz Pertaia –

Business Development
East Europe & Middle East, Project Manager

Robert Schmidt
Data Processing
Robert Schmidt –
Data Processing Specialist

Heads our data preprocessing
activities and supports in modeling projects

Stephan Schroeder, MA
Graphics, Reporting, Web
Stephan Schröder, MA 

Responsible for all our corporate design, marketing CI  and
project reports.

Handles all of our Online/Offline Media and Corporate Design.

Team of 15 freelance consultants and analysts.
100% minimum 10 years industry experience, 65% with PhD.

We believe that it needs three things to develop and maintain powerful analytics-based marketing solutions:

  1. Experience: Our consultants and analysts have at least 10 years of relevant experience
  2. Excellence: Any supplier has some special expertise. Customers benefit if specialist suppliers team up in proven solution teams.
  3. Attitude: We see ourselves as “Marketing Engineers”. Scientists are looking for solutions that follow a true theory. Practitioners search for solutions that make sense. Engineers search for solutions that simply work and show real-life impacts.








Frank Buckler, PhD. @ ESOMAR 2016 / New Orleans


Frank Buckler, PhD. @ ESOMAR 2017 / Amsterdam


Frank Buckler, PhD. @ ESOMAR 2018 / Berlin


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Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne

Sales tax identification number: DE294472150
commercial register: HRB 81034
CEO: Dr. Frank Buckler
Phone: +49 221 92 428 282
Fax: +49 221 92 428 289

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