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“… Beside the valuable insights that the modeling delivered, our team was particularly impressed with Success Drivers ability to easily communicate complex concepts and insights.”Nisha Yadav | AVP, Head of Global Brand Insights| MetLife
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Success Drivers is the only institute I know of that is equipped with the right expertise and methodology to help us explore such useful insights.Marc Güntermann, Head of Service Development After Sales, AUDI AG
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Success Drivers provided us the confidence to advise our business partners on the most effective and efficient means for sustaining our brand momentum.David Feick, Ph.D. Director
Consumer Insights, T-Mobile USA -
We decided to use Success Drivers for Marketing spend optimization because it has the only method able to account for the inherent interactions and nonlinearities.Daniel Kohlstaedt, Manager, Global Marketing Effectiveness, SOLVAY Pharma
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Success Drivers helped us to focus our communication on few key elements. …I was impressed how the team delivered …reliable, easily understandable results …Christiane Mougey, Managing Director SkinCeuticals, L’OREAL
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“Success Drivers used its exceptional methodical competency to strongly improve the validity of our loyalty models. We very much value his ability to customize his unique Neusrel software to fit our specific needs”Andrea Schindler, Head of Market Research, Deutsche Telekom AG, Europe
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“Success Drivers software were able to discover new customer needs. The next real world experiment with changed products led indeed to better results. The higher predictive power, nonlinear and interaction capabilities really turn into value and impact – even compared to Bayesian Nets-based insights.”Zhiwu Liang, Senior Reseacher, R&D, Procter & Gamble
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“We have worked with Success Drivers on sales modeling projects in order understand ROI of our sales resources and displays in retail stores. They deliver an exceptional service and we fully recommend them.”Niklas Moe, Global FP&A Leader at Sonos, Inc.
We are Success Drivers, because we find Success Drivers.
WHAT WE DO
CX.AI
CREATIVE.AI
PRICE.AI
We are providing leading marketing solutions powered by causal AI. Besides the three standardized solutions above, we offer Brand.AI, Touchpoint.AI or Mix.AI.
We also develop in custom research projects individual solutions that uncover your ultimate business success drivers.
Vast amounts of data are collected today but rarely used. We stop this wastage and uncover hidden underlying causal structure with the objective to derive impactful actions. Just like T-Mobile did with us and then doubled revenue and got from losses to record profits. More in this case study.
Still, we believe in standardization. It enables to apply advanced AI-based causal analyses at scale. It makes it affordable and results simple and easy to understand.
WHO WE ARE
Our clients see us as the leading authority in discovering business success drivers in strategy, marketing, pricing, and sales.
This advantage is grounded in our unmatched competence in causal machine learning and artificial intelligence. We combine sound domain and industry knowledge with the techniques from all disciplines – from traditional methods to AI. We serve reputed enterprises around the global with 2/3 of the revenue coming from clients in North America.
OUR TEAM
Frank Buckler, PhD
Founder and CEO
Founder and CEO
Frank Buckler, PhD –
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
Graeme Newell
Marketing Consultant
Marketing Consultant
Graeme Newell – Marketing Consultant
Leading expert in Emotional Marketing, manages a leading database of +60.000 commercials profiled with a content analysis system he developed
Steffen Schmidt, PhD
Head of Academic Licensing
Head of Academic Licensing
Steffen Schmidt, PhD. –
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Kevin Heinevetter
Executive Assistant
Executive Assistant
Kevin Heinevetter –
Executive Assistant
Executive Assistant
Engaged in business development and
handles most desktop research projects
Malkhaz Pertaia
Business Development
Business Development
Malkhaz Pertaia –
Business Development
East Europe & Middle East, Project Manager
Dominik Janzing, PhD
Causality Research Scientist
Causality Research Scientist
Dr. Dominik Janzing –
Causality Research Scientist
Causality Research Scientist
Leading expert in advanced causal data analysis,
15 years senior Scientist at MPI (Causality Group) and KIT
Robert Schmidt
Data Processing
Data Processing
Robert Schmidt –
Data Processing Specialist
Heads our data preprocessing
activities and supports in modeling projects
Data Processing Specialist
Heads our data preprocessing
activities and supports in modeling projects
Stephan Schroeder, MA
Graphics, Reporting, Web
Graphics, Reporting, Web
Stephan Schröder, MA –
Responsible for all our corporate design, marketing CI and
project reports.
Handles all of our Online/Offline Media and Corporate Design.
Team of 15 freelance consultants and analysts.
100% minimum 10 years industry experience, 65% with PhD.
We believe that it needs three things to develop and maintain powerful analytics-based marketing solutions:
- Experience: Our consultants and analysts have at least 10 years of relevant experience
- Excellence: Any supplier has some special expertise. Customers benefit if specialist suppliers team up in proven solution teams.
- Attitude: We see ourselves as “Marketing Engineers”. Scientists are looking for solutions that follow a true theory. Practitioners search for solutions that make sense. Engineers search for solutions that simply work and show real-life impacts.
PUBLICATIONS
Journals:
Books:
Whitepaper:
Whitepaper:
Articles:
Speeches
On BRAND.AI
Frank Buckler, PhD. @ ESOMAR 2016 / New Orleans
On CREATIVE.AI
Frank Buckler, PhD. @ ESOMAR 2017 / Amsterdam
On CX.AI
Frank Buckler, PhD. @ ESOMAR 2018 / Berlin
BLOG
How to create a truly enjoyable survey... and why this is the key to get deeper and more actionable insights. Do you remember those hot days in the summer of…
Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider Mobile customers may choose a carrier because of a proper connectivity. Interestingly…
Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship We just released a study that explored the hidden drivers of relationship satisfaction. The…
Test all your prices at scalable costs Manufacturers and retailers have to manage hundreds or thousands of prices. Established price measurement methods such as conjoint are too expensive on this…
Imprint:
Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne
Germany
Sales tax identification number: DE294472150
commercial register: HRB 81034
CEO: Dr. Frank Buckler
info@success-drivers.com
Phone: +49 221 92 428 282
Fax: +49 221 92 428 289
Internet:
SCHRÖDER MEDIA–Webdesign Leipzig
Copyright
Success Drivers GmbH holds the copyright for any material, included translations, published at www.success-drivers.de . Copying or use of any objects published at www.success-drivers.com such as pictures, diagrams, sounds or texts in other electronic or printed publications is not permitted without approval.
