Marketing & Commercial Effectivness. Delivered.

AI-enabled, better Decisions in Strategy, Marketing, Pricing and Sales

We are Success Drivers, because we find Success Drivers.

WHAT WE DO

CX.AI

You discover hidden loyalty drivers. Just two inputs: one NPS and one open question.
 
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CREATIVE.AI

Evidence-based optimization of creative strategies and tactics
 
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PRICE.AI

Scalable price optimization: Precise pricing for a large number of products
 
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We are providing leading marketing solutions powered by causal AI. Besides the three standardized solutions above, we offer Brand.AI, Touchpoint.AI or Mix.AI.

We also develop in custom research projects individual solutions that uncover your ultimate business success drivers.

Vast amounts of data are collected today but rarely used. We stop this wastage and uncover hidden underlying causal structure with the objective to derive impactful actions. Just like T-Mobile did with us and then doubled revenue and got from losses to record profits. More in this case study.

Still, we believe in standardization. It enables to apply advanced AI-based causal analyses at scale. It makes it affordable and results simple and easy to understand.

WHO WE ARE

Our clients see us as the leading authority in discovering business success drivers in strategy, marketing, pricing, and sales.

This advantage is grounded in our unmatched competence in causal machine learning and artificial intelligence. We combine sound domain and industry knowledge with the techniques from all disciplines – from traditional methods to AI. We serve reputed enterprises around the global with 2/3 of the revenue coming from clients in North America.

OUR TEAM
Frank Buckler, PhD
Founder and CEO
Frank Buckler, PhD
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
Graeme Newell
Marketing Consultant
Graeme Newell – Marketing Consultant

Leading expert in Emotional Marketing, manages a leading database of +60.000 commercials profiled with a content analysis system he developed

Steffen Schmidt, PhD
Head of Academic Licensing
Steffen Schmidt, PhD.
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Kevin Heinevetter
Executive Assistant
Kevin Heinevetter –
Executive Assistant

Engaged in business development and
handles most desktop research projects

Malkhaz Pertaia
Business Development
Malkhaz Pertaia –

Business Development
East Europe & Middle East, Project Manager

Dominik Janzing, PhD
Causality Research Scientist
Dr. Dominik Janzing –
Causality Research Scientist

Leading expert in advanced causal data analysis,
15 years senior Scientist at MPI (Causality Group) and KIT

Robert Schmidt
Data Processing
Robert Schmidt –
Data Processing Specialist

Heads our data preprocessing
activities and supports in modeling projects

Stephan Schroeder, MA
Graphics, Reporting, Web
Stephan Schröder, MA 

Responsible for all our corporate design, marketing CI  and
project reports.

Handles all of our Online/Offline Media and Corporate Design.

Team of 15 freelance consultants and analysts.
100% minimum 10 years industry experience, 65% with PhD.

We believe that it needs three things to develop and maintain powerful analytics-based marketing solutions:

  1. Experience: Our consultants and analysts have at least 10 years of relevant experience
  2. Excellence: Any supplier has some special expertise. Customers benefit if specialist suppliers team up in proven solution teams.
  3. Attitude: We see ourselves as “Marketing Engineers”. Scientists are looking for solutions that follow a true theory. Practitioners search for solutions that make sense. Engineers search for solutions that simply work and show real-life impacts.
PUBLICATIONS

Journals:

Books:

Whitepaper:

Whitepaper:

Articles:

Speeches

On BRAND.AI

Frank Buckler, PhD. @ ESOMAR 2016 / New Orleans

On CREATIVE.AI

Frank Buckler, PhD. @ ESOMAR 2017 / Amsterdam

On CX.AI

Frank Buckler, PhD. @ ESOMAR 2018 / Berlin

BLOG

How to create a truly enjoyable survey …

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How to create a truly enjoyable survey...  and why this is the key to get deeper and more actionable insights. Do you remember those hot days in the summer of…

Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider

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Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider  Mobile customers may choose a carrier because of a proper connectivity. Interestingly…

Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship

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Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship  We just released a study that explored the hidden drivers of relationship satisfaction. The…

Multi-client study PRICE.AI

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Test all your prices at scalable costs Manufacturers and retailers have to manage hundreds or thousands of prices. Established price measurement methods such as conjoint are too expensive on this…

Imprint:

Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne
Germany

Sales tax identification number: DE294472150
commercial register: HRB 81034
CEO: Dr. Frank Buckler
info@success-drivers.com
Phone: +49 221 92 428 282
Fax: +49 221 92 428 289

Internet:
SCHRÖDER MEDIAWebdesign Leipzig

Copyright
Success Drivers GmbH holds the copyright for any material, included translations, published at www.success-drivers.de . Copying or use of any objects published at www.success-drivers.com such as pictures, diagrams, sounds or texts in other electronic or printed publications is not permitted without approval.