recent Book:

The End of the KPI-Illusion

Most of our knowledge in management, marketing and sales was gained by interpreting spurious correlations – mostly correlations between KPI’s. No surprise that even great managers too often make ineffective decisions. It is a proven fact, that today most product launches fail or most commercials are rather ineffective. Frank Bucklers illuminating book does away with the KPI-Illusion. He not just dissect how conclusions are really drawn today, but gives clear guidance on how and why managers can gain viable knowledge from data.

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Complementary On-Demand Webcast

Customer-Insight: A New Powerful Approach to Key Driver Modeling

Key driver modeling is a widely used technique to better understand why customers buy, why they consider a brand, and what increases brand loyalty. It is well known that conventional modeling techniques come with unrealistic statistical assumptions resulting in low explanation power. For that reasons, conventional techniques often lack face validity. Frank Buckler will illustrate an alternative approach to key driver modeling. Using simple examples, Frank will demonstrate how the new modeling approach will lead to entirely new insights (including the model-free discovery of nonlinearities in real-world customer data, interactions, and indirect effects).

• discover eye-opening insights impossible to get with conventional methods
• gain surprising results that make sense and resonate with your intuition
• explain customer behavior 30% to 80% better

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doctoral dissertations using NEUSREL™

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