AI-Powered Insights: The Liberation From Spurious Correlations

STRATEGY WORKSHOP FOR CEO & CMO’s

UNLOCKING GROWTH WITH AI

Innovating Customer Strategies for Next-Level Performance

Amidst the rapid growth of AI, one critical area remains under-explored: strategic growth and brand development. GenAI offers a transformative solution.
This workshop is designed to ignite a revolution, showcasing how AI can supercharge your brand, boost profits, and redefine customer experience, steering your business towards a flourishing future.
Don't just keep up with the tech giants - surpass them.

We tailored workshops content to your company’s needs.

ABOUT
Workshop Leader & AI Expert

Dr. Frank Buckler

  • Ph.D. on Causal Machine Learning and Marketing in 2001 and author of “Neuronal Networks in Marketing Management” published in 2001/2003 at Gabler/Springer and many other books

  • 24 years of experience in AI-informed marketing consulting, started at SIMON-KUCHER, 9 years of enterprise line experience.

  • Led AI-powered insights projects for leading global brands, such as Allianz, Audi, BMW, Intel, Facebook, T-Mobile, Sonos, P&G, Unilever, and many more

  • Next conferences Frank speaks in the next months
    • NGO CMO summit – one day AI workshop
    • MarketingTech Summit, Berlin
    • INSIGHTS, Frankfurt
    • D-CMO Summit, Frankfurt
SOME REFERENCES
Hermann Simon

Hermann Simon

(Global Top 50 - Leading Management Thinker)

“Causality has never been more entertaining”

Thomas Barta

Thomas Barta

Bestselling-Author (12 Powers of Marketing Leaders), Ex-McKinsey Partner, Global Keynote Speaker

“Frank is the sharpest mind I know when it comes to AI and marketing management”

Patrick Barwise

Patrick Barwise

Professor London Business School and multiple global bestseller e.g. “Simply Better”

“Franks strategy workshops is for everyone who did too many traditional workshops in the past”

Dr Marc Guentermann

Dr. Marc GĂĽntermann

Sr. Director, Sales & After Sales Strategy

„Don’t believe the statistics you did not fake yourself and don’t believe Frank right away. But please listen to him. His team already did so much magic with AI here at AUDI.“

Reed Cundiff 2016

Reed Cundiff

Ex Global Head of Insights at MICROSOFT

“When I saw Franks presentation at Esomar I knew, Microsoft needed to leverage this AI. So we use is since 2019 with amazing success”

David_Feick

Dr. David Feick

Ex. Head of Customer Insights at T-Mobile USA and SONOS

“Frank & team generate the insights that was the fundament of T-Mobile unprecedented success story – skyrocking the whole Deutsche Telekom from global #7 to #1

SAMPLE AI CASES

THAT DR. BUCKLER ELABORATES ON IF RELEVANT

How T-MOBILE developed its “uncarrier moves” strategy with Causal AI

How MICROSOFT evolves its B2B customer experience with AI

Improving Marketing Mix Modeling with AI

Understanding the strategic and tactical DNA of successful advertising.

How companies like SONOS get their pricing right in an agile AI powered way

A semi-automatic AI-powered end-to-end process starting at a strategic question leading ending at automated creative AI testing

CONTENT

PART 1 – THE BASICS

  • What is AI and how does it work  –  a laymen explanation and visualization
  • Detailing on Predictive AI, Generative AI, and Causal AI 
  • Why all of this, Predictive AI, GenAI and CausalAI, will soon be combined.
  • Outlining the universe of applications

PART 2 – APPLICAITIONS 

  • Priori to the workshop we will work out a shortlist of relevant application fields 
  • AI Cases study per application field
  • Discussion on how to transfer this to your company

PART 3 – IMPLEMENTATION

  • Agile implementation phases framework for enterprises
  • Discussion on required resources, strategies, and tactics
  • Conclusion, prioritization and action planning

SCOPE

The format is an onsite or online. We can tailor it to a 3 hours, 4 hours or 6 hours Workshop.

You will get an overview of effectiveness opportunities you have not been aware of that are illustrated with different case studies. You will leave the meeting with a prioritization of application fields and a clear action plan.

APPLY NOW

IMPRINT
Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne
Germany

Umsatzsteuer-Identifikationsnummer: DE294472150
Handelsregister: HRB 81034
Geschäftsführer: Dr. Frank Buckler
info@success-drivers.com

Success Drivers GmbH holds the copyright for any material, included translations, published at www.success-drivers.de