QUESTIONS & ANSWERS

What is NEUSREL?

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NEUSREL is the ultimate way to discover success drivers and is far more then a conventional Key Driver Analysis. This self-learning causal analysis is not just a more valid but…

What can Marketing Mix Modelling provide?

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What can marketing mix modelling do, what can’t it do and what should you pay attention to when choosing methods and providers? We’ll go through the 5 most important questions…

Which market research projects require a (causal) key driver analysis?

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Today, driver analyses are only used in a few application areas; however, they possess a much broader application potential. Let us shed light on where their use makes sense. At…

How do you find key success drivers?

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A question that's puzzling at first: Aren‘t there many ways to find insights? Yes and no. There are various steps in the process and depending on the situation in which…