NEUSREL is the ultimate way to discover success drivers and is far more then a conventional Key Driver Analysis. This self-learning causal analysis is not just a more valid but…
5 Questions on Marketing Mix Modeling What can marketing mix modeling do? What can’t it do, and what should you pay attention to when choosing methods and providers? We’ll go…
Today, driver analyses are only used in a few application areas; however, they possess a much broader application potential. Let us shed light on where their use makes sense. At…
A question that's puzzling at first: Aren‘t there many ways to find insights? Yes and no. There are various steps in the process and depending on the situation in which…