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NEUSREL is the ultimate way to discover success drivers and is far more then a conventional Key Driver Analysis. This self-learning causal analysis is not just a more valid but…
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5 Questions on Marketing Mix Modeling What can marketing mix modeling do? What can’t it do, and what should you pay attention to when choosing methods and providers? We’ll go…
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Today, driver analyses are only used in a few application areas; however, they possess a much broader application potential. Let us shed light on where their use makes sense. At…