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What is NEUSREL?

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NEUSREL is the ultimate way to discover success drivers and is far more then a conventional Key Driver Analysis. This self-learning causal analysis is not just a more valid but also more practical procedure to key driver analysis.

It is applied in many different fields: This reaches from Brand-Tracker, Conjoint-Analysis, or Copytest and Copy-Optimization to Marketing-Mix-Modeling. NEUSREL solves many business challenges such as high retour quota or Customer-Lifetime-Value based customer management.

All this is possible as the method solves many overarching issues (like spurious correlations), cleaning data quality and facilitating data quantity.

A good introduction gives this whitepaper as well as this talk video. Methodologic details are published e.g. in this scientific journal paper.