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Use Customers Gut Instinct to Forecast Demand NOW! Demand dropped by large for many enterprises. Other businesses just went into survival mode to by on the âsaveâ side. My observation…
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Cologne, April 7, 2020 The actual study from Success Drivers â a German specialist for AI-powered insights â (supported by Europes leading Online Access Panel BILENDI) uncovers what retailers and…
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3 Ways to Cut Insights Costs with Artificial Intelligence The virus puts huge pressure on worlds economy. Most businesses will face unknow challenges. What to do? Stop any expenditure? Maybe…
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The 36 Days Customer LOVE Challenge! It is all about how you make your customers fall in LOVE with youâŠ(and your brand 😉). I will not provide recipes because there…
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THE Inconvenient Truth About Business Success â Discovered by AI Analytic Focus on the one thing. Donât get lost with too many things. Wonât you agree? Things are not distributed…
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How to create a truly enjoyable survey... and why this is the key to get deeper and more actionable insights. Do you remember those hot days in the summer of…
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Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider Mobile customers may choose a carrier because of a proper connectivity. Interestingly…
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Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship We just released a study that explored the hidden drivers of relationship satisfaction. The…
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Test all your prices at scalable costs Manufacturers and retailers have to manage hundreds or thousands of prices. Established price measurement methods such as conjoint are too expensive on this…
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Invitation: We accept inquiries for participation of your brand until Feb 25 2018 For six product categories, our syndicated study âCreative.AIâ in 2017 has revealed which creative techniques and emotional…
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Creativity does not follow rules. Correct. However, if it wants to be successful, it needs clear guide rails - just as the creativity of architects is guided by the laws…
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BrandGrowth.AI: A proven, evidence-based strategy for more growth of your brand In recent years neuroscience has provided the scientific proof. The result of human decisions can be detected in the…
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How T-Mobile Doubled its Market Share through Artificial Intelligence What can you advise a brand that has a qualitatively worse product, operates in a largely commoditized market and has suffered…
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Data quality cleaning using machine learning New, more effective ways to avoid bad response effects, sampling bias and fluctuating KPIs Some respondents click rapidly through the questionnaire, some erratically. The…
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How leading returns researcher Professor Walsh discovered effective levers to lower the returns quota via causal analysis. The extremely high returns rates in e-commerce are an unsolved problem â a…
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Conjoint Analysis: Price & Product Optimization Using Holistic Conjoint Analysis It is an open secret in the industry. Conjoint Analysis Software often delivers strange results forcing analysts to tweak datasets…
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Causal Analysis â the better Key Driver Analysis Marketers and market researchers who are hoping to find the most effective actions in data are confronted with dozens of statistical methods.…
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Dozens of studies have been shown that about 70% of advertising impacts cannot be reasoned by how much you spend nor which media mix you have chosen. Rather it is…
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Customer Lifetime Value: An automobile manufacturer encountered the Pareto phenomenon: A small number of the customers are responsible for a large part of the earnings. In practice, it is often…
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Most companies have one. A regular measuring instrument to assess the brandâs status quo. But more questions than answers are often thrown up by the large number of facts measured.…
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How does the classic copy testing go nowadays? Recall and recognition are recorded and questions are asked about how the film was assessed and the message understood. Is this enough…