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How to create a truly enjoyable survey …

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How to create a truly enjoyable survey...  and why this is the key to get deeper and more actionable insights. Do you remember those hot days in the summer of…

Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider

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Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider  Mobile customers may choose a carrier because of a proper connectivity. Interestingly…

Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship

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Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship  We just released a study that explored the hidden drivers of relationship satisfaction. The…

Multi-client study PRICE.AI

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Test all your prices at scalable costs Manufacturers and retailers have to manage hundreds or thousands of prices. Established price measurement methods such as conjoint are too expensive on this…

Evidenced: Which Creative Techniques Drive your In-Market Performance

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Invitation: We accept inquiries for participation of your brand until Feb 25 2018 For six product categories, our syndicated study ”Creative.AI“ in 2017 has revealed which creative techniques and emotional…

The Blueprint for Successful Advertising

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Creativity does not follow rules. Correct. However, if it wants to be successful, it needs clear guide rails - just as the creativity of architects is guided by the laws…

BrandGrowth.AI: A proven, evidence-based strategy for more growth of your brand

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BrandGrowth.AI: A proven, evidence-based strategy for more growth of your brand In recent years neuroscience has provided the scientific proof. The result of human decisions can be detected in the…

How T-Mobile Doubled its Market Share through Artificial Intelligence

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How T-Mobile Doubled its Market Share through Artificial Intelligence What can you advise a brand that has a qualitatively worse product, operates in a largely commoditized market and has suffered…

Data quality cleaning using machine learning

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Data quality cleaning using machine learning New, more effective ways to avoid bad response effects, sampling bias and fluctuating KPIs Some respondents click rapidly through the questionnaire, some erratically. The…

Lowering returns quotas: breakthrough via causal analysis.

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How leading returns researcher Professor Walsh discovered effective levers to lower the returns quota via causal analysis. The extremely high returns rates in e-commerce are an unsolved problem – a…

Conjoint Analysis: Price & Product Optimization Using Holistic Conjoint Analysis

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Conjoint Analysis: Price & Product Optimization Using Holistic Conjoint Analysis It is an open secret in the industry. Conjoint Analysis Software often delivers strange results forcing analysts to tweak datasets…

Causal Analysis – the better Key Driver Analysis

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Causal Analysis – the better Key Driver Analysis  Marketers and market researchers who are hoping to find the most effective actions in data are confronted with dozens of statistical methods.…

Copy Testing: How Copy-Testing based on Causal Analysis Leverages Advertising Effectiveness

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Dozens of studies have been shown that about 70% of advertising impacts cannot be reasoned by how much you spend nor which media mix you have chosen. Rather it is…

Case Study “Predictive Customer Management” – How Analytics Brings Customer Value, Needs-Segments and Campaign Effectiveness in One Go.

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Customer Lifetime Value: An automobile manufacturer encountered the Pareto phenomenon: A small number of the customers are responsible for a large part of the earnings. In practice, it is often…

Getting More from the Brand Tracker: The SONOS Case.

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Most companies have one. A regular measuring instrument to assess the brand’s status quo. But more questions than answers are often thrown up by the large number of facts measured.…

Why are our TV ads not as effective as they should be?

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How does the classic copy testing go nowadays? Recall and recognition are recorded and questions are asked about how the film was assessed and the message understood. Is this enough…

Survey and Primary Data are Getting Married – A Dream Wedding for Key Driver Analysis.

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Survey and primary data are getting married. This is a report from three weddings that made an impression. Profit Driver at Retailbanking A bank wanted to find out what the…