Use Customers Gut Instinct to Forecast Demand NOW! Demand dropped by large for many enterprises. Other businesses just went into survival mode to by on the “save“ side. My observation…
Cologne, April 7, 2020 The actual study from Success Drivers – a German specialist for AI-powered insights – (supported by Europes leading Online Access Panel BILENDI) uncovers what retailers and…
3 Ways to Cut Insights Costs with Artificial Intelligence The virus puts huge pressure on worlds economy. Most businesses will face unknow challenges. What to do? Stop any expenditure? Maybe…
The 36 Days Customer LOVE Challenge! It is all about how you make your customers fall in LOVE with you…(and your brand 😉). I will not provide recipes because there…
THE Inconvenient Truth About Business Success – Discovered by AI Analytic Focus on the one thing. Don’t get lost with too many things. Won’t you agree? Things are not distributed…
How to create a truly enjoyable survey... and why this is the key to get deeper and more actionable insights. Do you remember those hot days in the summer of…
Why customer join, is not why they stay: Artificial intelligence reveals the key loyalty drivers for mobile provider Mobile customers may choose a carrier because of a proper connectivity. Interestingly…
Why Good Sex is not enough: Artificial Intelligence reveals the key drivers of a happy relationship We just released a study that explored the hidden drivers of relationship satisfaction. The…
Test all your prices at scalable costs Manufacturers and retailers have to manage hundreds or thousands of prices. Established price measurement methods such as conjoint are too expensive on this…
Invitation: We accept inquiries for participation of your brand until Feb 25 2018 For six product categories, our syndicated study ”Creative.AI“ in 2017 has revealed which creative techniques and emotional…
Creativity does not follow rules. Correct. However, if it wants to be successful, it needs clear guide rails - just as the creativity of architects is guided by the laws…
BrandGrowth.AI: A proven, evidence-based strategy for more growth of your brand In recent years neuroscience has provided the scientific proof. The result of human decisions can be detected in the…
How T-Mobile Doubled its Market Share through Artificial Intelligence What can you advise a brand that has a qualitatively worse product, operates in a largely commoditized market and has suffered…
Data quality cleaning using machine learning New, more effective ways to avoid bad response effects, sampling bias and fluctuating KPIs Some respondents click rapidly through the questionnaire, some erratically. The…
How leading returns researcher Professor Walsh discovered effective levers to lower the returns quota via causal analysis. The extremely high returns rates in e-commerce are an unsolved problem – a…
Conjoint Analysis: Price & Product Optimization Using Holistic Conjoint Analysis It is an open secret in the industry. Conjoint Analysis Software often delivers strange results forcing analysts to tweak datasets…
Causal Analysis – the better Key Driver Analysis Marketers and market researchers who are hoping to find the most effective actions in data are confronted with dozens of statistical methods.…
Dozens of studies have been shown that about 70% of advertising impacts cannot be reasoned by how much you spend nor which media mix you have chosen. Rather it is…
Customer Lifetime Value: An automobile manufacturer encountered the Pareto phenomenon: A small number of the customers are responsible for a large part of the earnings. In practice, it is often…
Most companies have one. A regular measuring instrument to assess the brand’s status quo. But more questions than answers are often thrown up by the large number of facts measured.…
How does the classic copy testing go nowadays? Recall and recognition are recorded and questions are asked about how the film was assessed and the message understood. Is this enough…
Survey and primary data are getting married. This is a report from three weddings that made an impression. Profit Driver at Retailbanking A bank wanted to find out what the…