Experience the new generation of insight platforms
Deeper Insights. Still Simple & Affordable
Deeper Insights. Still Simple & Affordable
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“… impressed with Success Drivers ability to easily communicate complex concepts and insights.” -
“… the only institute … explore such useful insights.” -
“… provided us the confidence for sustaining our brand momentum.” -
“… only method able to account for inherent interactions and nonlinearities.” -
“… impressed how the team delivered …reliable, easily understandable results” -
“… exceptional methodical competency” -
“… were able to discover new customer needs.” -
“… exceptional service and we fully recommend them.”
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WHAT WE DO
BRAND.AI
CREATIVE.AI
NPS.AI
PRICE.AI
TOUCHPOINT.AI
MIX.AI
Powerful solutions evolve, when sound marketing and industry knowledge is combined with leading analytics and data science.
Our customers leverage proven solutions, which are combining exactly this – Analytics and Marketing Excellence. Our solution BrandGrowth.AI is a great example.
We also develop customized solution for our customers – always by leveraging the right analytical techniques. Here we mostly employ Key Driver Analysis tools such as Causal Machine Learning, Structural Equation Model, Econometric Modeling or Conjoint Analysis.
We also build predictive solutions. This ranges from churn predictions, dynamic pricing, bad dept detection, sales increasing A.I.-based instore music streams, to demand forecasting.
WHO WE ARE
We provide cutting marketing & commercial effectiveness solutions in strategy, marketing, pricing and sales.
We combine sound domain and industry knowledge with the latest techniques such as causal machine learning, and more traditional methods such as conjoint analysis, to find the key success drivers in each specific client case. We are based in Cologne, Germany and Santa Barbara, CA.
OUR TEAM
Frank Buckler, PhD
Founder and CEO
Founder and CEO
Frank Buckler, PhD –
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
Founder and CEO, inventor of NEUSRELTM, and co-developer of MOVETM, data scientist (since 1994) and marketing & sales professional (since 1999), book author and speaker.
René Weber, PhD
Head US Office
Head US Office
René Weber, PhD, MD. –
Head of our US office, data mining and communication research specialist (since 1995), ,cognitive neuroscientist (since 2008), accredited ARF neuromarketing expert and customer insight-expert.
Head of our US office, data mining and communication research specialist (since 1995), ,cognitive neuroscientist (since 2008), accredited ARF neuromarketing expert and customer insight-expert.
Steffen Schmidt, PhD
Head of Academic Licensing
Head of Academic Licensing
Steffen Schmidt, PhD. –
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Head of our Academic Relationships Initiative, which provides discounted NEUSREL-licenses under the “NEUSREL Causal Analytics” brand as well as statistical consulting and training.
Robert Schmidt
Data Processing
Data Processing
Robert Schmidt –
Data Processing Specialist
Heads our data preprocessing
activities and supports in modeling projects
Data Processing Specialist
Heads our data preprocessing
activities and supports in modeling projects
Stephan Schroeder, MA
Graphics, Reporting, Web
Graphics, Reporting, Web
Stephan Schröder, MA –
Responsible for all our corporate design, marketing CI and
project reports.
Handles all of our Online/Offline Media and Corporate Design.
Graeme Newell
Marketing Consultant
Marketing Consultant
Graeme Newell – Marketing Consultant
Leading expert in Emotional Marketing, manages a leading database of +60.000 commercials profiled with a content analysis system he developed
Kevin Heinevetter
Executive Assistant
Executive Assistant
Kevin Heinevetter –
Executive Assistant
Executive Assistant
Engaged in business development and
handles most desktop research projects
Malkhaz Pertaia
Business Development
Business Development
Malkhaz Pertaia –
Business Development
East Europe & Middle East, Project Manager
Dominik Janzing, PhD
Causality Research Scientist
Causality Research Scientist
Dr. Dominik Janzing –
Causality Research Scientist
Causality Research Scientist
Leading expert in advanced causal data analysis,
15 years senior Scientist at MPI (Causality Group) and KIT
Team of 15 freelance consultants and analysts.
100% minimum 10 years industry experience, 65% with PhD.
We believe that it needs three things to develop and maintain powerful analytics-based marketing solutions:
- Experience: Our consultants and analysts have at least 10 years of relevant experience
- Excellence: Any supplier has some special expertise. Customers benefit if specialist suppliers team up in proven solution teams.
- Attitude: We see ourselves as “Marketing Engineers”. Scientists are looking for solutions that follow a true theory. Practitioners search for solutions that make sense. Engineers search for solutions that simply work and show real-life impacts.
PUBLICATIONS
Journals:
Books:
Whitepaper:
Whitepaper:
Articles:
Speeches
“Sound Research” – ESOMAR 2016
Frank Buckler speaks @ ESOMAR 20. Sep. 2016 / New Orleans
Frank Buckler @ Quirks Event NYC, 2017
Innovations in Key Driver Analysis: How Sonos and Others Boost Sales with Machine-Learned Insights
“Sound Insights” – a Teaser for Feick & Buckler’s Talk @ ARF Re!Think2016
How SONOS Boosted its Growth Trajectory by Leveraging Advanced Causal Analytics.
BLOG
Use Customers Gut Instinct to Forecast Demand NOW! Demand dropped by large for many enterprises. Other businesses just went into survival mode to by on the “save“ side. My observation…
Cologne, April 7, 2020 The actual study from Success Drivers – a German specialist for AI-powered insights – (supported by Europes leading Online Access Panel BILENDI) uncovers what retailers and…
3 Ways to Cut Insights Costs with Artificial Intelligence The virus puts huge pressure on worlds economy. Most businesses will face unknow challenges. What to do? Stop any expenditure? Maybe…
The 36 Days Customer LOVE Challenge! It is all about how you make your customers fall in LOVE with you…(and your brand 😉). I will not provide recipes because there…
CONTACT
Your contact
Rene Weber, Ph.D.
info@success-drivers.com
Phone: 805-308-9664
Adress in Santa Barbara / USA
5142 Hollister Avenue #43, Santa Barbara, CA 93111, USA
Sitemap
Imprint:
Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Cologne
Germany
Sales tax identification number: DE294472150
commercial register: HRB 81034
CEO: Dr. Frank Buckler
info@success-drivers.com
Phone: +49 221 92 428 282
Fax: +49 221 92 428 289
Internet:
SCHRÖDER MEDIA–Webdesign Leipzig
Copyright
Success Drivers GmbH holds the copyright for any material, included translations, published at www.success-drivers.de . Copying or use of any objects published at www.success-drivers.com such as pictures, diagrams, sounds or texts in other electronic or printed publications is not permitted without approval.