Conventional (inductive) statistical methods that were built to help, show severe practical drawbacks. They force us to assume “the more the better”. They force us to assume actions have always the same incremental impact. And they simply do not consider that there may be multiple causing factors.

NEUSREL^TM is an analytic platform that handles those and other practical limitations of conventional methods. NEUSREL delivers unexpected insights that resonate with intuition. Because it models reality as it is –as opposed to how we think it is- NEUSREL regularly explains 30 to 80% better why customers buy (see, Feature article in Marketing Research Magazine, Scientific paper)

NEUSREL^TM has been tested, results have been published in scientific journals, and its accuracy has been acknowledged by leading espert (Publications). NEUSREL gave rise to entire new class of statistical procedures called “”Universal Structure Modeling“ (USM). Leading brands around the world use the practical value of USM which does not require those assumptions that are difficult to justify . (References).

This challenge can only be mastered when we put those who are responsible for implementation in the driver seat and when we manage to perform the necessary cross-functional coordination process in a fraction of time.

MOVE^TM is an established methodology that facilitates project management and fosters team motivation and commitment. The underlying principle was discovered by the Canadian scientist Stafford Beer in the early 90s. He uses mathematical models to demonstrate that following some simple principles the required time needed for successful management can be reduced by factor 5 to 10.

MOVE’s underlying methodological principles have been applied and tested hundredfold with great success. For instance, strategic plans were translated into actions with bottom-line impacts. Sales initiatives have been launched with margins and sales.

“We applied MOVE for a business unit that was going to make losses. Within one year we turned that business around – all that was initiated by a two days event. Since then we use MOVE with success in more and more applications.”

Philippe Marty, Managing Director,
GREIF France